How to ensure from the outset that a heavyweight campaign can still be nimble enough to respond to changes in the external market.
Boom Live doesn’t just set a campaign live and watch it run. Instead performance led sales analysis is used on a daily basis to ensure that a campaign moves as it needs to. Whether it’s by changing digital PR messages, moving advertising spend or even updating creative that may not be working as hard as it needs to. Equally when a campaign is working Boom Live continue to see how to make this work even more strongly and inform the next campaign. This approach was put into practice when Boom Live led the promotional campaign strategy for Doctor Who Symphonic Spectacular – the BBC’s flagship live arena tour. In a constantly changing and crowded marketplace, the account team were nimble enough to create new promotional opportunities and extend the reach of the overall national campaign.
- Increased sales overall due to acting quickly.
- Major promotions and partnerships delivered across the UK.
- Increased reach of the budget by 30%.